TALES OF THE COCKTAIL 2026
TALES OF THE COCKTAIL 2026
Get ready, New Orleans—Bacardí is returning to Tales of the Cocktail for another unforgettable week of culture, cocktails, and community.
As we celebrate this year at Tales of the Cocktail, the Bacardí portfolio is once again leading the week—hosting world-class education and partnering with some of the most influential bars, bartenders, and hospitality leaders from across the U.S. and around the world to bring the industry together through immersive brand experiences, elevated programming, and world-class hospitality.
Featured Events
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PATRÓN 100 Presents: Let's Roll Finale Tour
12:00 PM - 4:00 PM
Virgin Hotel
PATRÓN 100 Presents: Let’s Roll Finale Tour is taking over the Virgin Hotel in New Orleans on July 21st, from 12–4PM
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Day Cap: Sponsored by Angel's Envy
3:00 PM - 5:00 PM
The Chicory
Calm your senses or overload them - why not both?
Join Angel’s Envy for a Day Cap with refreshing cocktails and a live brass band, then slide next door for a Night Cap at CLUB COBRA featuring our friends from the infamous Cobra Bar and your favorite New Orleans DJ.
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Sunset Sounds Vol.2
6:00 PM - 10:00 PM
Blackbird Hotel
St~Germain has taken up residency in New Orleans for the week. We’re opening the doors to our summer chateau to invite you to a poolside soirée. Join us for cocktails from three infamous bars from across the country and sounds inspired by those cities.
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OPEN LATE: Presented by Grey Goose
10:00 PM - 2:00 AM
Four Seasons
Following the Spirit Awards, Grey Goose invites you to experience a night in New York, inspired by the city’s most iconic late-night dining traditions. The Four Seasons will transform into two distinct worlds - a classic steakhouse and an elevated neighborhood bodega - brought to life by New York bars Bar Madonna and Overstory.n goes here